Coloring Your World ~ ICI Paints
Wednesday, June 2, 2010 at 03:13PM 
Designer Guys, Colin and Justin would be proud of this makeover! Our valued customer, ICI Paints, requested the makeover and we didn’t fail to reach and bypass expectations to get them going.
2006 is the year ICI Paints decided to explore new corporate branding options both inside and outside each location and they generously allowed our team to create and begin implementing our signage handiwork. The process involved dedication and hard work, and what a start we gave them. What did we do? Well, just have a look!
Starting late in 2006, we took the time to visit over 80 ICI Paints locations, which includes the banner stores of Color Your World and Glidden Paints. We measured, and meted out dimensions and dynamics of the exterior signage. Every location has its own needs; electrical, environmental or traffic concerns.
Reporting back to head office with our findings, we worked closely with the team at ICI Paints to lend a hand in the design and construction of the initiatives. Having been on site to all the locations, we provided valuable and knowledgeable advice on how to get the job done and keeping within corporate standards, we helped to create a new face for the paint experts. That was just the outside…
The interior signage program is rolling out with our sister company, GET Signage. Working in tandem with the client’s agency, we melded corporate files and final formatting to suit size and production methods. The result is over 14 separate sign types, some having between 10 – 30 interchangeable image graphics .
All these goodies are posted and priced on our on-line catalogue ordering system, GET SOS. The system is capable of providing each manager of every store with access to the ICI catalogue, via internet and with a secure password, to order and reorder every piece of interior signage. How’s that for taking the pain out of signage issues?
In all, the start of this program has been a huge success, which we are very proud of. So next time you’re in the market for a gallon of gloss for your walls, take a peek at the fresh face of a trusted Canadian retailer of interior design.